
How We Bloom
How We Bloom is an oasis of inspiring ideas for floral professionals and flower enthusiasts alike. Hosted by Sharon McGukin, each episode features conversations with guests who dare to do things differently. We explore challenges, embrace change, and uncover new opportunities. Sowing the seeds of fresh ideas that blossom into success stories. Brought to you by Smithers-Oasis North America, we share insights in floral design and education, sales and marketing, and innovative business strategies. We spotlight those who plant seeds, grow ideas, and bloom to their full potential.
Listen and grow with us—that’s How We Bloom!
Podcasting since 2021 • 33 episodes
How We Bloom
Latest Episodes
Grow Your Sympathy Flower Business w/ Jeanna Furst
Flowers can do more than decorate a room. They comfort families, honor memories, and can sustain a business. For Jeanna Furst AIFD, growing the sympathy side of her family’s 120-year-old floral business introduced a thriving revenue stream, now...
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Season 3
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Episode 33
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36:02

Floral Design Techniques II: The ‘How’ Behind the ‘Wow’ w/ Sharon McGukin
In this episode of How We Bloom podcast and Floral Hub blog, we explore the art and architecture of floral design by expanding your toolkit of floral design techniques. Design is the “wow” that stirs emotion - techniq...
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Season 3
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Episode 32
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14:01

Dutch Floral Adventure - Tulip Tour of The Netherlands w/ Sharon McGukin
Join floral expert Sharon McGukin and flower friends who share memories of a breathtaking tulip tour through The Netherlands. From vibrant flower fields to historic flower auctions, wooden shoes, cheese-making, and world-class gardens like the ...
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Season 3
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Episode 31
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13:33

From 'Vase to Venue' - Delivery Solutions w/ Christine Foley
Every florist knows the struggle, designing the perfect arrangement, then stressing over how it’s delivered. Frustrated by last-minute disasters that can turn a beautiful creation into a logistical nightmare. Say goodbye to delivery stress!<...
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Season 3
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Episode 30
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38:46
