How We Bloom
How We Bloom is an oasis of ideas for floral enthusiasts. Sharon McGukin interviews guests who dare to do things differently. Success stories that blossom from one simple idea. Together we explore challenges that inspire change and offer opportunity. From floral design and education to sales, marketing, and business - we dive into fresh ideas. Brought to you by Smithers-Oasis North America, we spotlight people who plant seeds, grow ideas and bloom to their full potential. Listen, learn, and grow with us - that’s How We Bloom!
Podcasting since 2021 • 26 episodes
How We Bloom
Latest Episodes
AI & ChatGPT for Florists w/ Brandy Ferrer
Revolutionize Your Floral Business with AI & ChatGPT!You don’t have to be tech-savvy to explore AI solutions for your floral business. Join Sharon McGukin and Brandy Ferrer as they discuss the transformative impact of artificial inte...
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Season 3
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Episode 26
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40:06
The Principles & Elements of Design w/ Sharon McGukin
Learn the Principles & Elements of Design with Sharon McGukin AIFD, AAF, PFCI Pablo Picasso said it best, “Learn the rules like a pro, so you can break them like an artist.” While it may seem simple ...
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Season 3
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Episode 25
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21:23
Partnering with your Wholesaler w/ Lenny Walker
"Solve problems to create new business," suggests Lenny Walker, VP of sales and operations at Kennicott Brothers Company. Like many business models, the floral industry is changing. Sharon McGukin and Lenny discuss viable ways to enhance your f...
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Season 3
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Episode 24
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41:10
"Amazing!" The Philadelphia Flower Show w/ Abel Gonzalez Mencio
A Texas Cowboy in Philly? You couldn’t miss this Oasis Ambassador.On the last day of the 2024 Philadelphia Flower Show, a Texas Cowboy wandered along the flower-fragrant aisles without his horse. Dressed in his Texas cowboy hat, b...
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Season 3
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Episode 23
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36:41
Floral Mechanics w/ Lea Romanowski
“Your foundation is the most critical part of anything you build,” says Canadian florist, Lea Romanowski CAFA, AIFD, CAFD. “If your foundation isn't good, if it isn't strong and true, it will affect the entire outcome of the design.”...
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Season 3
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Episode 22
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41:10