How We Bloom
How We Bloom is an oasis of inspiring ideas for floral professionals and flower enthusiasts alike. Hosted by Sharon McGukin, each episode features conversations with guests who dare to do things differently. We explore challenges, embrace change, and uncover new opportunities. Sowing the seeds of fresh ideas that blossom into success stories. Brought to you by Smithers-Oasis North America, we share insights in floral design and education, sales and marketing, and innovative business strategies. We spotlight those who plant seeds, grow ideas, and bloom to their full potential.
Listen and grow with us—that’s How We Bloom!
How We Bloom
Latest Episodes
Tips for Designing Faster and Easier with Oasis Adhesives
Create cleaner, lighter, and more efficient floral designs using the right adhesive products and techniques. Sharon McGukin offers tips for using OASIS Floral Adhesive, UGLU, and Floralock products to speed production, reduce bulky wiring, buil...
15 Mother's Day Tips for Florists w/ Ralph Giordano
Looking for Mother’s Day tips for florists?Discover how to prepare your flower shop for one of the busiest holidays of the year. From inventory planning to production strategies, fourth-generation florist Ralph Giordano ...
10 Creative Ways to use DESIGN MASTER Spray Paint w/ Gretchen Sell
Learn 10 Creative Ways to Use Design Master Paint with pro-level floral spray techniques offered by Gretchen Sell of Design Master. Discover how to conceal blemishes, customize colors, up-cycle old products, and create show-stopping desi...
Grow Your Sympathy Flower Business w/ Jeanna Furst
Flowers can do more than decorate a room. They comfort families, honor memories, and can sustain a business. For Jeanna Furst AIFD, growing the sympathy side of her family’s 120-year-old floral business introduced a thriving revenue stream, now...
Floral Design Techniques II: The ‘How’ Behind the ‘Wow’ w/ Sharon McGukin
In this episode of How We Bloom podcast and Floral Hub blog, we explore the art and architecture of floral design by expanding your toolkit of floral design techniques. Design is the “wow” that stirs emotion - techniq...
